Copywriting powered by real conversations and relatable stories so businesses stand out and grow.
so businesses stand out and grow.
Listening closely, asking thoughtful questions and turning complex information into engaging narratives is the core of my work across formats and industries. Turn your experience and perspective into words that help customers understand why you're worth choosing.
Stop creating generic content.
Start building proof.
Don't prove value from scratch. Build your marketing foundation on proof that speaks for itself.
More than marketing claims, interview-based customer stories uncover the ‘why’ behind a product or service. They become a collection of credible, high-value content that helps sales and marketing teams answer questions, build trust and support buying decisions. A single customer story can be adapted for websites, sales materials, social platforms, earned media and presentations — extending its value long after publication.
"Catherine has a strong ability to turn conversations into compelling, authentic stories."
"She does an excellent job coordinating and connecting with busy foodservice professionals and translating their passion and inspiring stories into thoughtful, well-written spotlights. She organically weaves in product selling points in her storytelling in a way that feels natural and not forced. She’s responsive, flexible and a pleasure to work with."
Montia Garcia, director of marketing, The Perfect Purée of Napa Valley
"Her aptitude for to-the-point writing and attention to detail was way beyond my and my team’s expectations."
"I worked with Catherine on several projects over the last year. Her aptitude for to-the-point writing and attention to detail was way beyond my and my team’s expectations. As our companies evolve I look forward to continuing to work with Catherine over the next hopefully many years and truly believe she will be an amazing asset to our team’s continued growth."
Scott Boland, founder, Foodsupplier.com
"Catherine has a real talent for making food jump off the page and connect with readers."
"Catherine wrote recipe blog posts for my website, and she delivered every single time. Her writing is warm and vivid. She has a real talent for making food jump off the page and connect with readers. Every post came in polished, on-brand and ready to publish. She understands food writing in a way that feels natural and authentic. If you need someone who can create compelling culinary content, Catherine is the one to call. I wouldn't hesitate to work with her again and I recommend her wholeheartedly."
Christiane Matey, MSHS, RDN, LDN, ABAAHP, founder, MINT Nutrition
Behind every successful business is a relatable story.
Narrative drives connection. Whatever you're selling, real experiences help buyers understand not just what you do, but why you're worth choosing.
Good marketing makes claims. Great marketing gives proof.
explore my portfolio
Customer Success Stories
The Perfect Purée of Napa Valley
In this ongoing project for The Perfect Purée of Napa Valley, I interview foodservice professionals for success stories that build credibility, support sales and foster long-term partnerships.
Read more here →
SME
Content
In this project for the pet advice site Kinship.com, veterinarians and behavioral experts demystify pet health, nutrition and management issues.
Read more here →
Kinship (now known as adopt a pet)
Bios &
Blogs
These blog posts for a dietary consulting practice use ingredient research to connect original recipes with broader nutrition goals. They provide educational value while building trust with prospective clients.
Read more here →
mint nutrition

